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Sales made human. 
Clarity that closes.

Closing and Sales Architecture for Startups and Innovators.

Picture of Hannah

Good products don’t sell themselves.
Good systems do.

I turn founder-led chaos into revenue clarity.

Most Founders don't realize that...

 

... hiring a full-time AE costs $150k–$250k OTE.
 

... training your team takes months.
 

... and pushing harder only adds noise.

Clarity that converts. Systems that scale.

I build and run the closing motion that turns interest into revenue, blending hands-on closing, sales architecture, and human-centered strategy into a system that feels clear, aligned, and consistently effective.

Done-For-You Closing

I run your sales calls,
co-pilot your demos, guide your founders, and close deals with integrity.

Your Sales OS

A custom Notion-based system: ICP clarity, messaging, objections, pipeline, call frameworks, and decision architecture.

Human-Centered Sales

No pressure tactics.
No inauthentic scripts.
Just deep listening, precise communication, and resonance that moves people.

Your first real sales hire
without the full-time cost.

Closing + Sales Architecture

An 8–24 week engagement designed to replace overwhelm with clarity, and complexity with a clean, predictable closing motion.

Done-for-you closing calls
 

Co-pilot strategy alongside your founder
 

Messaging + ICP refinement
 

Notion-based Sales OS

Deal pacing + negotiation support
 

Objection handling + decision alignment
 

Weekly strategy syncs
 

Technical founder pulled in when necessary

Predictable revenue. Faster closes. Confident founders.
A system that continues working long after I leave.

Founder Sales OS

All-in-one Notion system for pipeline, objections, and daily actions.

TEMPLATE

Sync Session

Focused session to refine your pitch, demo, or objection handling.

SESSION

Start where you are.
Build from clarity.

Hannah delivered a full sales strategy training, starting with a tailored audit of everything we were doing, what was working, and what we were missing. She helped us truly understand our potential customers, build a stronger and more repeatable outbound pipeline, and gave us a clear strategy instead of the scattered “100 things at once” founder mindset we often operate in. She managed to pull us out of our day-to-day processes and show us opportunities we couldn’t see ourselves.

Sales shouldn't feel like selling.
It should feel like understanding.

Most sales advice is loud. Most tactics are manipulative.
Most systems overcomplicate what's fundamentally simple:
 

Listen deeply. Understand precisely. Speak clearly. Lead calmly.
 

.Salt is built on human-centered principles: Sales that feel aligned. Strategy that feels clean. Conversations that feel natural and close effortlessly.

Meet Hannah

The Founder of .Salt

I’m a closer with a background that spans expert networking in London for the world’s top investment firms, sales in Big Data and AI, and building revenue systems for early-stage startups across a variety of markets.
 

My edge is simple: I understand how people make decisions. I read patterns fast, trace friction to its source, and see the system underneath a sale long before anyone else does.
 

Everywhere I’ve worked (from technical sales teams to breakout startups) the same issue appears: brilliant product, strong interest, chaotic sales motion.
 

That’s where I come in.
 

I turn founder-led selling into a clean, predictable system that converts, without pressure, scripts, or theatrics.

Just clarity, structure, and sharp execution.
 

If you want a closer who sees the whole picture and converts without pressure tactics or theatrics, that's me. 


That’s .salt.

Headshot of Hannah

Get in Touch

+4915560878015

  • LinkedIn

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