Still selling it all yourself
Every deal runs through you, and you know it can't scale like this. You want to turn founder-led selling into a real motion that works at a company level, not just in your own hands.
You've maxed out your founder-led sales.
The GTM and Sales Ops hybrid,
The GTM and Sales Ops hybrid,
built for your business.
I close your live deals and build the machine underneath them, so the motion holds without you in every conversation.
GTM and Sales Ops in one. Sales architecture, live deals, and closing.
3x
Close rate
2x
Revenue pace
4 wks
Live diagnostic and implementation
Multi-year
Contracts closed
Which one sounds like you?
Ready to get the motion firing
You've hired before, or you're partway to a team, but deals are stalling and you're not sure why. You want to understand what's holding the motion back and get it performing the way you know it can.
Not sure which one you are? That's exactly what a free strategy session is for, and we'll figure it out together.
Get your free strategy session
How it works
Three steps to get moving
Three straightforward steps, from a quick quiz to kicking off together.
Get your free strategy sessionSee where you stand
Run the Sales Motion Health Check or the Founder Bottleneck Calculator and get a real read on what's actually slowing your sales down, before you spend a cent fixing the wrong thing.
Get your free strategy session
We talk, 30 minutes, no prep needed. I tell you straight whether I can help and where I'd start. Either way you leave with a clearer picture of your motion, and you're talking to me directly, not a rep or a funnel.
Kick off the build
If we're a fit, we start. We align on your goals, your priorities, and exactly what the engagement will deliver, then I step into your deals and we get to work. From here on you're building this with me, not handing it off.
Real talk
Does this sound familiar?
You've maxed out founder-led sales.
Right now, your sales only moves when you move it.
The playbook that closes your deals lives in one place, your head.
Every week you're stretched, good deals slip away.
You've paid for help before and still ended up doing it yourself.
And the bottleneck isn't free. It costs you every month, in revenue that walks out the door.
You haven't done this wrong. You've just outgrown doing it alone.
Let's get it out of your head and into a motion.
Ways to work together
The right fit for where you are
| What's included |
#1 Offer The DealRoom
Live deals, discovery to close
|
#2 Offer Your Revenue Engine
$2k off your first month
The full build, plus a recruited SDR*
|
|---|---|---|
| Live deal execution | ||
| Discovery & trialsCovers Discovery and Trial Design. Sharper discovery calls that uncover pain, urgency, decision criteria, and what it'll take to close, plus buyer trials designed to prove success criteria, win stakeholder buy-in, and create a clear path to a decision. | ✓ | ✓ |
| Deal & stakeholder strategyCovers Deal Strategy and Stakeholder Strategy. Live deal strategy across active opportunities, from next steps to risk, timing, and close path, plus mapping so the right people are involved before deals get stuck, delayed, or quietly killed. | ✓ | ✓ |
| Follow-up & momentumA clear rhythm that keeps prospects engaged, deals moving, and good conversations from disappearing. | ✓ | ✓ |
| Pricing & negotiationCovers Pricing Conversations and Negotiation. Confident pricing that connects cost, value, urgency, and the business case behind a decision, plus commercial negotiation that protects the deal, the relationship, and the terms that matter. | ✓ | ✓ |
| ClosingHands-on closing that turns serious buyer interest into signed revenue, without forcing it. | ✓ | ✓ |
| Sales motion designA clear sales motion built around how buyers actually move from first conversation to close. | ✓ | ✓ |
| The full build | ||
| Recruited SDR (via partner) *A dedicated SDR recruited by a SALT-trusted partner and hired onto your team. | — | ✓ |
| Outbound strategy **The outbound we shape together with the SDR, the targeting, messaging, and follow-up rhythm, which they then own and run. | — | ✓ |
| SDR setup and managementSetup, hiring support, and day-to-day direction so pipeline plugs into a real motion, not chaos. | — | ✓ |
| Documentation that remains | ||
| Documented sales processes & learningsEverything Hannah learns and builds, documented, so it lives in a system, not in anyone's head. | ✓ | ✓ |
| Sales handoff playbookA written playbook covering product, buyers, sales cycle, commercials, and how the motion runs, so the next hire steps straight into it. | ✓ | ✓ |
| Maintained CRM structureA CRM kept clean and structured through the engagement, so your pipeline stays legible after I leave. | ✓ | ✓ |
* SALT works through trusted recruiting partners. Their placement fee and the SDR's salary are not included in this package.
** Co-created with your SDR, who implements it.
#3 Offer
The Exception
For the companies who don't fit a box. Bespoke, scoped to fit, taken on rarely and only when the fit is exact.
Not sure this is you? Run the Founder Bottleneck Calculator to get clear on where you stand, or start with a strategy session and we'll figure it out together.
Get your free strategy session
Founder Bottleneck Calculator
Calculate the cost of having maxed out founder-led sales.
A few quick questions about your deals and where they stall, and you'll see what founder-led sales is costing you across a year.
Nothing gets collected. No email, no sign up, and your answers stay on your device.
Four quick questions, no email. A minute or two.
Case study
$15k
a month, all on the founder
$120k+
closed in the first weeks
A YC-backed medtech founder who started exactly where you are, with the whole commercial motion running through them.
What I did
Read the full story →
Anonymized at the client's request. The context, work, and outcomes are real.
One call is all it takes to find out if we're a fit.
Get your free strategy session 30 minutes, free, no prep needed.
Meet Hannah
The name on the door
In 2025 I left a sales job where I was continuously blowing past quota, up to 400 percent, to start SALT. I was growing faster than the roles I was in. Every job I had, I only ever touched one piece of the sales motion, and I already knew I could run the whole thing. So instead of waiting ten years for the title to catch up, I went and did it.
I think sales is one of the most natural things humans do. It is grounded in curiosity, trust, and understanding, not tactics or scripts or making people feel cornered. People buy from people, and to be good at this you have to be great at building trust. That is what I built SALT around.
What I stand for
- Trust over tactics. I close on trust, curiosity, and listening, never pressure or false urgency. Your buyers and your reputation are safe with me.
- Everything on the table. I'll tell you early and honestly if we're not a fit, and you'll always know exactly where you stand.
- I want you to win. I get properly into my clients' products and care about the outcome as much as you do. I'm generous with my time and loyal to the people I work with.
- Built for you, never off a shelf. Every motion I build is shaped to your product, your buyers, and your deals.
- Sales is human. It's one of the oldest instincts we have, and it works best when you let it stay that way, curious, honest, and built on trust one conversation at a time.
FAQ
The questions founders actually ask
What exactly do you do?
I'm your GTM and Sales Ops in one. I step into your live deals and close them, and I build the sales motion underneath at the same time, discovery, follow-up, pricing, the system, all of it. By the time I step back, you own a motion that runs without you carrying every deal.
Can I just hand sales off to you completely?
No, and I'd be lying if I said otherwise. The motion only becomes truly yours if you stay involved, especially on the product and technical side. I do the heavy lifting, but this works because we build it together, not because you disappear from it.
What happens in the first few weeks?
We start with a 90-minute kickoff, where you walk me through the product and we go deep on your current sales motion, what's working and what isn't, and set the goals, deliverables, and actions for the first weeks and the engagement as a whole. From there, I get deep into your product, your live deals, and your pipeline, find where the motion is actually breaking, and start fixing it and getting into real deals fast. On the Revenue Engine, I also begin sourcing your SDR in the first month.
How much does it cost?
Two clear offers, each a monthly retainer plus 10% of the first-year ARR I help close. The DealRoom is 8k a month, the lighter way in, where I get into your live deals without the full build. Your Revenue Engine is 10k a month for the full build, the motion plus a recruited SDR, and I take 2k off your first month. For the companies that don't fit a box, there's The Exception. It's all laid out on the pricing page, no "book a call to find out."
How do the recruiting partner's fees work?
The SDR is recruited by my partner and hired onto your team. They charge a placement fee, a percentage of first-year salary, paid by you to them, never marked up on my invoice. Because they work with SALT, you get a preferential rate.
Do you guarantee results?
No, and here's the honest why: the outcome depends on us working it together, so I won't sell you a commission-only promise or a made-up number. What I do promise: if things don't land the way we hoped, you get two strategy sessions with me after I've off-boarded, free, to help keep the motion holding.
I've been burned before. Why should I trust you?
You should be skeptical, and I'd guard against it too. If what you want is someone to hand you a deck and vanish, you're right to be careful. The difference here is that I'm in your actual deals, my name is on the door as founder and CEO, the motion is built with you and stays in-house, and I'll tell you early if we're not a fit instead of dragging you through a pitch.
Is my business too young or too early for this?
Being early is usually an advantage. We get to build the motion the right way before any bad habits set in, which is far easier than unpicking a broken one later on. I've spent years closing well past quota, at times up to 400% of it, and I learned selling inside my parents' business, so building from the ground up is familiar territory. And the DealRoom keeps this within reach while you're still small.
When does someone like you make more sense than a full-time hire or a fractional VP of Sales, CRO, or Head of GTM?
A full-time leader has to build from nothing, ramps three to six months at 150k to 250k, and often doesn't survive the year. A fractional advises one slice and won't get in your deals. I do the job your stage actually needs, build the motion and close in it, live, then hand it over. You hire full-time once there's a working motion to hire into, which is the thing I build.
What do you do differently?
I get into your live deals and actually close, I close on trust instead of tactics, and I build GTM and Sales Ops in one around your product, your buyers, and your deals. The full list of what I do that most in this space won't is on the FAQ page.