Ask me anything, I'll answer it straight

I'm your GTM and Sales Ops in one. I step into your live deals and close them, and I build the sales motion underneath at the same time, discovery, follow-up, pricing, the system, all of it. By the time I step back, you own a motion that runs without you carrying every deal.

No, and I'd be lying if I said otherwise. The motion only becomes truly yours if you stay involved, especially on the product and technical side. I do the heavy lifting, but this works because we build it together, not because you disappear from it.

We start with a 90-minute kickoff, where you walk me through the product and we go deep on your current sales motion, what's working and what isn't, and set the goals, deliverables, and actions for the first weeks and the engagement as a whole. From there, I get deep into your product, your live deals, and your pipeline, find where the motion is actually breaking, and start fixing it and getting into real deals fast. On the Revenue Engine, I also begin sourcing your SDR in the first month.

Through a SALT-trusted recruiting partner. They source the right person, who's hired onto your team, not mine. I set the outbound strategy and support them day to day, but they run the outbounding.

You stay the technical authority and the face of the company. I take the commercial motion, the deals, and building the system around them.

Your cooperation and a bit of your time, mostly product and technical depth, plus the trust to let me run the commercial side. That's the whole deal, and it's why the motion ends up genuinely yours.

Two clear offers, each a monthly retainer plus 10% of the first-year ARR I help close. The DealRoom is 8k a month, the lighter way in, where I get into your live deals without the full build. Your Revenue Engine is 10k a month for the full build, the motion plus a recruited SDR, and I take 2k off your first month. For the companies that don't fit a box, there's The Exception. It's all laid out on the pricing page, no "book a call to find out."

The SDR is recruited by my partner and hired onto your team. They charge a placement fee, a percentage of first-year salary, paid by you to them, never marked up on my invoice. Because they work with SALT, you get a preferential rate.

The DealRoom is the lighter way in, I get into your live deals without the full build, so you can start smaller and see how it feels before committing to anything bigger.

We extend, or shape something custom. Most builds run four to nine months to get the motion holding reliably, and we can go from there.

No. There's no management fee once I step out. You keep the system, any materials I created during that time, and the motion design.

No, and here's the honest why: the outcome depends on us working it together, so I won't sell you a commission-only promise or a made-up number. What I do promise: if things don't land the way we hoped, you get two strategy sessions with me after I've off-boarded, free, to help keep the motion holding.

You should be skeptical, and I'd guard against it too. If what you want is someone to hand you a deck and vanish, you're right to be careful. The difference here is that I'm in your actual deals, my name is on the door as founder and CEO, the motion is built with you and stays in-house, and I'll tell you early if we're not a fit instead of dragging you through a pitch.

I take only a couple of engagements at a time, and I'd rather say so early than sell you. If we start and it clearly isn't working, I'll tell you straight rather than run out the clock.

Fair worry. But because the motion is built with you, inside your company, the knowledge and ownership stay on your side the whole time. Nothing walks out the door when I do.

A first sales hire is a six-figure bet, and roughly 70% don't last the year. I build the motion first, so any hire lands in something that works, instead of you betting the whole thing on one person and a job spec.

Being early is usually an advantage. We get to build the motion the right way before any bad habits set in, which is far easier than unpicking a broken one later on. I've spent years closing well past quota, at times up to 400% of it, and I learned selling inside my parents' business, so building from the ground up is familiar territory. And the DealRoom keeps this within reach while you're still small.

A full-time leader has to build from nothing, ramps three to six months at 150k to 250k, and often doesn't survive the year. A fractional advises one slice and won't get in your deals. I do the job your stage actually needs, build the motion and close in it, live, then hand it over. You hire full-time once there's a working motion to hire into, which is the thing I build.

Seed to Series A B2B SaaS, founder-led sales, real demand, deals worth 25k to 250k, mostly across North America, occasionally with companies in other territories too.

Good, that's the norm for me. I run the commercial side, and you or an engineer stay the technical authority. It's exactly how the medtech engagement worked.

Then we figure out why the motion isn't performing and rebuild it, and I can support and onboard the people you already have rather than start from scratch.

An SDR or AE dropped into no motion usually fails, because there's nothing for them to step into. I build the motion first, and on the Revenue Engine I recruit and onboard the SDR into it, so they land in something that actually works.