× Andrej Persolja

Sales and marketing for B2B SaaS and AI companies

A pipeline that fills up, and a team that closes it.

Most marketing engagements end with a full pipeline and nobody ready to work it. We run positioning, demand and closing as one engagement, so every lead lands with a team that knows how to qualify it and close it.

Positioning, growth marketing and sales execution in one engagement.

Book a joint session See the offers

15x

ARR growth in 10 months, from $0.2M to $3M

Aimfox, with Andrej as Head of Growth

$120K+

closed in the first weeks, for a founder who had been carrying $15K a month alone

YC-backed medtech, with Hannah closing

close rate on the deals Hannah works

SALT client results

Where growth stalls

Three questions behind every slow quarter

—

Who exactly are we for?

Marketing, sales and management all sell a slightly different story, and every tactic a competitor tries ends up on the roadmap.

—

What do we do with all these leads?

A campaign lands, nobody has set qualification, and the best leads go cold in the CRM.

—

Why are we winning fewer deals?

The team grew, the market moved, and the motion that got you here stopped keeping up.

Growth compounds when one plan runs from first touch to signed contract.

Why sales and marketing together

Pipeline leaks between the first touch and the first call

Qualification, follow-up and the handoff from marketing to sales all sit between the two teams. When each side gets fixed on its own, nobody owns that gap, and that's where good leads go cold.

Marketing on its own

A strong first month of leads, and a sales team that spends the next quarter working out who to call first.

Sales on its own

Sharp discovery and a clean process, running on too few of the right buyers.

Both, from one diagnosis

Positioning, funnel and qualification get built together, so the leads coming in are the ones your team knows how to close.

What that looks like in a real month

Andrej, in the funnel

Leads come in

A new campaign brings in more MQLs in a month than the team has ever handled. The last team got 160 MQLs in month one.

Hannah, in the calls

The best ones get a call

Qualification criteria go in, and the 20 or 30 most likely to convert get booked into live discovery.

Together

Nothing goes cold

Everyone else goes into a nurture sequence written in the words buyers used on those calls, and every objection feeds back into the messaging.

Three ways in

Start where you are

Pick the starting point that matches the moment your company is in, or bring us a launch.

The two joint offers compared
	Offer 01 Sales + Marketing Engine You have real demand, and growth still runs through the founder.	Offer 02 Sales + Marketing Scale You have a sales team, and the motion that got you here has stopped keeping up.
Who it's for
Stage	Seed to Series A	Series A and beyond
Sales today	Founder closes most deals, maybe a first hire	A sales team and a marketing function in place
The moment	Leads come in unevenly and nobody owns the pipeline	Growth has slowed and win rates keep slipping
Positioning and demand
Market audit, with the battles you won't fight named	✓	✓
ICP, buyer interviews and positioning by buyer role	✓	✓
Website messaging, sales deck and one-pagers	✓	✓
Digital funnel, lead capture and nurture sequences	✓	✓
Founder content on LinkedIn *	✓	—
Sales execution
Pipeline and deal audit	✓	✓
Pain points and objections from live discovery calls	✓	✓
Qualification criteria and lead routing	✓	✓
Discovery, deal and stakeholder strategy	✓	✓
Pricing, negotiation and closing	✓	✓
Sales motion design	✓	✓
Conversion and win-rate optimization, stage by stage	—	✓
Sales team training and coaching inside live deals	—	✓
First SDR, recruited and managed **	✓	—
Monthly pipeline review, run together	✓	✓
What stays with you
A sales motion and playbook your team keeps	✓	✓
Messaging playbook and sales materials library	✓	✓
The engagement
Length	8 to 12 months	8 to 12 months
Investment	From $15.5K / month combined Billed separately by SALT and Andrej Persolja, plus 10% of first-year ARR on deals Hannah personally works	Inquire Scoped after a discovery call

* Built with Andrej's Interviewer Method for LinkedIn. ** Optional, recruited through SALT's recruiting partner, with placement fees and salary paid directly. Software, licences and ad spend are paid directly and never marked up.

Offer 03

Sales + Marketing Launch

Launching an AI product, an add-on or a new tier? That's its own job. We test the story with real buyers before it goes out, give your team the talk tracks, objection handling and pricing conversations to sell it, and work the first launch deals live.

Let's talk

How it works

Four steps, from audit to handover

Every engagement has exit criteria agreed at the start, so everyone knows what done looks like. When you raise, launch or change how you sell, the cycle can start again.

Book a joint session

Audit together

Market, competitors, funnel, live pipeline and past deals, including conversations with your engineers and your buyers. One diagnosis, written by both of us, with the ideas you won't compete on named and set aside.

Position

ICP and messaging by buyer role, shaped by the pain points and objections that come up in real discovery calls, and tested with buyers before anything goes live.

Build and run

Funnel, content and sequences go live while the sales motion gets built, optimized and trained into your team inside real deals, with a joint pipeline review every month.

Hand over

Playbooks, materials and the funnel documented and owned by your team, so growth keeps compounding after we leave.

Who you'll work with

Two specialists, one plan

Hannah Schloesser

Founder and CEO, SALT

Closes live deals and builds the sales motion underneath them, grounded in trust and curiosity, never pressure.

Leads the deals

Pipeline and deal audit
Discovery, qualification and deal strategy
Pricing, negotiation and closing
Sales motion design and optimization
Team training, SDR hiring and coaching

Andrej Persolja

Growth operator, We Fix Boring

Growth operator for B2B SaaS and AI companies, with 40 growth projects led hands-on and 400+ more advised. Took Aimfox from $0.2M to $3M ARR in 10 months.

Leads positioning and demand

Market and competitive audit
ICP and positioning by buyer role
Website messaging and sales materials
Funnels, lead capture and nurture
Founder content and AI product launches

Before you book

Is this for you

This works best for

B2B SaaS and AI companies with real market demand, from first sales hire to an established team
Any niche, including the specialist ones nobody else finds exciting
North American teams, ideally on Eastern or Central time
Founders who care deeply about the product and are ready to trust the people they bring in

Probably not the right fit

No market interest in the product yet
Products so technical that every call needs an engineer, with none available
Looking for someone to execute a plan that's already decided
Expecting a guaranteed lead or revenue number

Questions

What people ask first

We already have a marketing lead. Does this replace them?

We work alongside them. Andrej can come in as a positioning specialist next to your marketing lead, and Hannah takes the sales side.

Why start sales and marketing at the same time?

Leads arrive faster than a team can decide what to do with them. With qualification set before the funnel goes live, the best ones get a call within days.

We're launching an AI feature. Is Launch for us?

If the launch changes how you describe, price or sell the product, yes. We test it with real buyers before it goes out and get your team ready to sell it.

Can I hire just one of you?

Yes. Each of us offers our part on its own, and we can bring the other side in later if it turns out you need both.

Who do I sign with and who bills me?

Each of us contracts and invoices separately, under one joint proposal we've both agreed before it reaches you.

Do you work with companies outside North America?

Case by case. Most of our clients sell into North America, and both of us work from Europe with long overlap into US Eastern and Central hours.

Do you guarantee results?

No. The outcome depends on your team working it with us. What we commit to is a defined build with exit criteria agreed at the start.

Not sure where you stand yet? Run the SALT sales motion diagnostic, ten minutes, free.

Free · 30 minutes · No prep

Bring both sides to the table

Thirty minutes with both of us. We'll tell you straight which offer fits, or whether you need either.

Book a joint session Run the SALT sales motion diagnostic