× Lian Abad

Sales and RevOps, late Seed to Series B

A sales team that hits its number, and the data to prove it.

We work inside your live deals and your CRM at the same time, so the way your team sells and the numbers your board sees finally match.

Sales execution and revenue operations in one engagement, built over 8 to 12 months.

Book a joint session See the two offers

58%

overall AE quota attainment, 2025 year to date

ICONIQ, State of Go-to-Market 2025

35%

of sales professionals completely trust their organization's data

Salesforce, State of Sales 2024

30%

of a sales rep's time goes to actual selling

Salesforce, State of Sales 2024

What your board asks

Three questions your next round depends on

—

Will we hit the number?

Most teams miss, and few can say exactly why.

—

Can we trust the forecast?

Hard to, when the CRM holds a version of the pipeline nobody believes.

—

Where will next year's growth come from?

More reps, more marketing spend, or a better motion? Each one multiplies whatever system it lands in, the parts that work and the parts that leak.

The next round gets raised on a motion that holds without the founder in every deal.

Why sales and RevOps together

Revenue leaks where the selling and the system meet

Qualification, stage definitions, handoffs and the forecast all sit between what reps do on calls and what the CRM records. That seam is where most deals slip, and nobody owns it when the two get fixed separately.

Sales help on its own

New habits get trained in, nothing in the CRM tracks them, and a quarter later the team is back to the old way.

RevOps on its own

A clean pipeline and sharp dashboards, measuring a process the reps were never really following.

Both, from one diagnosis

Every change to how your team sells shows up in the CRM the same week, so you can see what works and keep it.

What that looks like in a real week

Lian, in the data

Conversion drops

Discovery to proposal sits well below where it should.

Hannah, in the calls

The reason shows up

Deals move forward without a real buyer or a deadline behind them.

Together

Fixed in both places

Qualification changes on the calls and in the CRM's stage criteria in the same week, and the funnel shows whether it holds.

Two ways in

Start where you are

Same two people, same way of working. What changes is the starting point.

The two joint offers compared
	Offer 01 Sales + RevOps Launch You're building your first sales team.	Offer 02 Sales + RevOps Performance You have a team, and the numbers won't settle.
Who it's for
Stage	Late Seed to Series A	Series A to B
Sales today	Founder still closes most deals	AEs and a sales leader in place
The moment	First sales hires are coming	Close rates, cycles and forecasts keep swinging
What you leave with
A sales motion shaped from live deals	✓	✓
CRM, pipeline and reporting your team uses	✓	✓
A forecast leadership can stand behind	✓	✓
Hiring profile and onboarding for first hires	✓	—
Revenue leaks found and ranked by impact	—	✓
Rep coaching and management rhythms	✓	✓
The engagement
Length	8 to 12 months	8 to 12 months
Investment	From $20K / month combined Billed separately by SALT and Lian Abad, plus 10% of first-year ARR on deals Hannah personally works	Inquire Scoped after a discovery call

Additional CX or enablement scope is quoted separately. Software, licences and recruiting fees are paid directly and never marked up.

How it works

Four steps, built inside real deals

Every engagement has a defined build period and exit criteria agreed at the start, so everyone knows what done looks like. As the company raises, launches products or changes how it sells, the cycle can start again.

Book a joint session

Diagnose together

Live pipeline, calls, won and lost deals, the CRM, the funnel and your data, all in the same weeks. You get one diagnosis, written by both of us.

Prioritize

We pick the few changes worth the most revenue, agree them with you, and set the numbers we'll judge them by.

Build in live deals

Changes go into real opportunities and the CRM in the same week, with your team, and get adjusted until they hold.

Hand over

Documented, measured and owned by your team, with new hires onboarded, so it keeps running after we leave.

Who you'll work with

Two specialists, one plan

Hannah Schloesser

Founder and CEO, SALT

Closes live deals and builds the sales motion underneath them, grounded in trust and curiosity, never pressure.

Leads the deals

Deal and pipeline diagnosis
Discovery, qualification, deal strategy
Pricing, negotiation, closing
Rep coaching inside live deals
Playbooks, hiring profiles, ramp

Lian Abad

Fractional RevOps and GTM

Builds the forecasting, territory, and CRM foundation that keeps a sales motion accurate as a company raises, launches products, or changes how it sells. Previously at Cisco, Lattice, and Pocus.

Leads the system

CRM and pipeline architecture
Forecasting and capacity planning
ICP, TAM, and territory design
Reporting, data quality, and tech stack
Enablement and process adoption

Before you book

Is this for you

This works best for

Companies with real demand and real deals already moving
Teams about to hire into sales, or with a team that's underdelivering
Deals of roughly $50k and up
Leadership that wants to stay close while the motion is built

Probably not the right fit

Still looking for product-market fit
Looking for a CRM migration and nothing else
Hoping to hand sales off and step away entirely
Expecting a guaranteed revenue number

Questions

What people ask first

We already have a Head of Sales. Does this replace them?

We work alongside them. Your sales leader keeps the team, we bring the diagnosis and the hands to build the fix, and they own all of it when we leave.

Why 8 to 12 months?

A motion needs a few full sales cycles of real deals to prove it holds, and the system around it needs time to become how your team works by default.

Do we have to change our CRM?

Usually you keep what you have. A tool change only comes up when the current stack is the thing in the way.

Can I hire just one of you?

Yes. Each of us offers our part on its own, and we can bring the other side in later if it turns out you need both.

Who do I sign with and who bills me?

Each of us contracts and invoices separately, under one joint proposal we've both agreed before it reaches you.

What happens after the engagement ends?

Your team runs the motion and the system on its own, with everything documented. If the work needs to go further, Performance can extend into onboarding and renewals on request.

Do you guarantee results?

No. The outcome depends on your team working it with us. What we commit to is a defined build with exit criteria agreed at the start.

Not sure where you stand yet? Run the SALT sales motion diagnostic, ten minutes, free.

Free · 30 minutes · No prep

Bring both sides to the table

Thirty minutes with both of us. We'll tell you straight which offer fits, or whether you need either.

Book a joint session Run the SALT sales motion diagnostic